Amazon announces Propel Startup Accelerator Season 3, to boost ecommerce exports from Gujarat  

L to R – Udit Sood, Co-Founder EcoRight & Bhupen Wakankar, Director Global Trade at Amazon India 

  • Startups to get dedicated support from Amazon to launch in international markets, chance to win total rewards worth over $1.5 million and a shot at funding from VC partners
  • Propel Season 3 brings together all key stakeholders like VC partners, cross-border logistics & payments players and Amazon leaders to provide Indian startups the right guidance and mentorship to create global brands
  • Amazon Smbhav Venture Fund, Sequoia Capital India, Fireside Ventures, DSG, Accel and V3 Ventures are the VC partners for the program in 2023. They will feature on the panel to evaluate the winners of Propel Season 3.
  • Previous seasons of Propel saw 10% of applications coming from Gujarat, and Ahmedabad-based startup EcoRight was announced as one of the winners of season 2 of the program. 

Ahmedabad (Gujarat) [India], March 28: Amazon India today announced the launch of the third season of Amazon Global Selling Propel Startup Accelerator (Propel S3) – an initiative designed to provide dedicated support to emerging Indian brands and startups to reach customers around the world. The Propel S3 willsupport up to 50 D2C startups launch in international markets and create global brands from India.The program offers participants a chance to win total rewards worth over $1.5 millionincluding AWS Activate credits, ads credits as well as logistics and account management support for one year. The top 3 winners will alsoget a combined $100K in equity free grant. Amazon will also help participating startups connect with Revenue-based-financing firms including Klub and Velocity who will provide curated offers to the participating startups to expand their business at scale.

Bhupen Wakankar, Director Global Trade at Amazon India said, “Gujaratis a key market for our ecommerce exports business. We are seeing remarkable momentum of new sellers and startups coming from the state and choosing Amazon for their exports business.We are excited to launch the PropelStartup Accelerator Season 3 through which we will enable 50 D2C startups launch in international markets and create global brands from India.This program is a big step towards our commitment to enable $20 billion in cumulative exports from India by 2025.”

Amazon’s ecommerce exports business in Gujarat

Today, there are over 12,000 exporters on Amazon’s Global Selling Program from Gujarat. The overall seller base has increase 50% in 2022. The top cities from where exporters are joining the program include Ahmedabad, Anand, Surat, Kheda, Valsad,Rajkot and more. The top performing categories from Gujarat include gems and jewelry from Surat, apparel and bags from Ahmedabad, furniture products from Chhota Udaipur. Specific to Propel Startup Accelerator, Gujarataccounted for nearly 10% of all applications for the program in the previous season. In fact, one of the three winners from the last season was EcoRight, an Ahmedabad-based brand.

Udit Sood, Co-Founder EcoRight – one of the winners of Propel Accelerator Season 2 said, “The program helped us interact with Amazon leaders and other experts which was critical in planning our international expansion. It is perhaps the most effective program for brands aiming to go global. After winning the season 2, we have set up operations in more than 10 countries with Amazon and are managing it seamlessly sitting in India. We are excited by the response we are getting from global customers and are looking forward to further build on our presence in other markets.

More about the Propel Startup Accelerator Season 3

The entries for the Propel Startup Accelerator Season 3 will close on 30th April 2023.It will culminate in a demo-day where participants will get a chance to pitch their business propositions to leading VC firms and get a shot at funding to expand their operations. As part of the Propel S3, Amazon has constituted a mentorship board consisting of Amazon leaders from India and across the world, VC partners and senior industry leaders who will engage with emerging brands and provide them tailored resources, 1:1 mentorship and workshops on the global demand patterns and insights on building successful exports business through ecommerce. Amazon will also host sessions focused on peer learning by inviting veteran entrepreneurs and Propel Alumni to help participating startups network and learn from their existing ecosystem. Top 150 applicants will be inducted into a 1-month bootcamp where they will receive handhold support, marketplace insights as well as compliance and logistics support to launch in at least one global market. The interested startups can log on to and complete their application. Startups in the consumer products space with a vision to expand their business to global markets can apply to be a part of the accelerator program.

 About Amazon Global Selling

Amazon Global Selling is a flagship program that helps lower the entry barrier for Indian MSMEs to start or expand their exports business using ecommerce. The program was launched in India in 2015 to support Indian exporters to reach customers worldwide through Amazon’s international websites and marketplaces. It provides an avenue for businesses of all sizes to build global brands. Today there are more than 1 lakh exporters across India on the program, showcasing millions of Made in India products to customers in 200+ countries and territories across the world. Many of these businesses are first generation entrepreneurs and emerging brands. Amazon Global Selling has been witnessing remarkable growth and Indian MSMEs exporting through the program have surpassed $5 billion in cumulative sales till now. Amazon has pledged to enable $20 billion in cumulative exports from India by 2025.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, competitive prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.

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